Sunday, July 13, 2008

Accountability - A Strategy a Customer Could Love?

Read a blog post on this site today that Seth Godin provided on his blog.

There are numerous comments in various user groups, forums and newgroups suggesting that Autodesk could be more transparent, communicate better with it users/customers. The story goes that a publicly traded company must be very careful how it shares future leading communication(s). If done incorrectly it can affect that companies ability to collect and claim revenue earnings. I don't pretend to understand the subtleties of the Securities and Exchange Commission (SEC) rules and the Sarbanes-Oxley Act. Regardless every customer would appreciate greater insight into what we can expect from future versions of the software we rely on so heavily.

The concept is similar to the the "Take your child to Work Day" where Autodesk would bring a client(s) to their office and let them shadow someone around the office for a day. This would give that customer greater insight into what it takes to make software or whatever sort of person the customer wants to shadow.

The question is would Autodesk do it? Would customers want to? How many customers would get to? Is this something that Autodesk could pull off at Autodesk University in the form of video documentary and worksessions?

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