The BIM Family Toolkit Technology Preview allows building product manufactures the ability to easily export Inventor configuration data from iParts and iAssemblies (parameters, file properties & component visibility) directly to Revit families. Once the family data has been imported into Revit, users can create a simplified version and leverage the imported parameters and properties directly in Revit reducing the amount of time it takes to create BIM Ready Models.
I don't know how many firms using Revit also have Inventor so I'm not sure how well it will do at Labs. I suspect that manufacturers using Inventor will benefit and Revit users may benefit downstream as opposed to undertaking the workflow themselves. Labs has posted a video to CREATE and another to REFRESH at You Tube.