It's a very SMART article written by Mario Guttman,vice-president and the Firmwide CAD Director for HOK. I really enjoyed it, and recommend you read it too. I'm not saying so just to try to impress him either, not that it would even work...
It is an article written for Lachmi Khemlani's AECbytes site. Here's a link to the article:
Hope you enjoy it to!